Fallon Community Health Plan appoints Christine L. Cassidy as Chief Communications Officer
Worcester, Mass., May 28, 2013 ―Fallon Community Health Plan (FCHP), a nationally recognized, not-for-profit health care services organization, is pleased to announce the appointment of Christine L. Cassidy to Chief Communications Officer. In this position, she will be responsible for all of the company’s communication functions, including marketing communications, advertising, brand management and promotion, public and community relations, digital communications, and internal communications.
Cassidy joined FCHP in 2002 and has held various communications-related roles, most recently serving as Vice President of Corporate Communications.
“Unifying all elements of our communication under Christine’s leadership creates an exciting opportunity for greater creativity and integration—all leading to an even stronger brand image and presence for FCHP in the many markets and communities we serve,” said Patrick Hughes, FCHP President and CEO.
Prior to joining FCHP, Cassidy was Editor of The Lancaster Times and North County Family & Health. She also worked at John Hancock in Boston, where she held various roles in Corporate Relations and Information Technology.
Cassidy has two children and lives in Lancaster, Mass.
About Fallon Community Health Plan
Founded in 1977, Fallon Community Health Plan is a nationally recognized, not-for-profit health care services organization. From innovative health insurance products available throughout Massachusetts for all populations, to unique health care programs and services for seniors, FCHP supports the diverse and changing needs of all those it serves. FCHP has consistently ranked among the nation’s top health plans, and is the only health plan in Massachusetts to have been awarded “Excellent” accreditation by the National Committee for Quality Assurance for its HMO, Medicare Advantage and Medicaid products. For more information, visit fchp.org.